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global branding
Global branding is the management of a brand in different regions of the world, intending to increase its strength and recognition in the markets in which it operates.
Mission
IAS was established in 1994 by KLM Royal Dutch Airlines as an airline sales and support company to care for marine and offshore personnel. By 1998, IAS was offering a global service with offices in Europe, North America and Asia.
donna youngs design associates were commissioned from the birth
of IAS and have created a global brand for them as they have expanded over the years.
Mission
IAS commissioned a montage for the front cover of their presentation folder and another for the inner spread . . . these images were utilised for their global marketing publicity.
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