livery design
Vehicle livery helps customers to easily recognise a brand and associate with it. When customers regularly get to see the livery on a company's vehicle, they start recognising the logo and
brand name. If customers start recognizing your brand,
you have achieved the first goal of advertising.
Mission
Norfolk County Council introduced a Park & Ride scheme and needed a consistent design throughout their fleet of buses.
After I had produced initial concepts for the bus livery and they were approved, a whole identity scheme was created.
Mission
The Norfolk County Council's
Park & Ride scheme needed an identity scheme to include various bus route liveries as well as bus station signage, bus posters,
car parking signs and general information design.
Mission
The design guide was a useful tool for supply companies associated with setting up and maintaining the Park & Ride scheme.
Design guides help save time and money when a large scheme has to be implemented and managed in a visually consistent way across different mediums.
Mission
Typographic guidelines within the design guide were included to help sustain a recognisable brand for the Park & Ride scheme.
Signage examples were set out to guide designers and production companies on how to present certain types of information.
Mission
The Park & Ride customer base was a mixed demographic, so marketing literature was needed in different styles aimed at attracting each demographic.
The design guide demonstrated how the county council wanted to reach their different audiences through a series of visual styles.
